By Aqalili Azizan
Leading hijab brand, Naelofar is taking 2020 by storm with an exciting new brand identity.
Fresh, edgy and modern look – Neelofa introduced a new look and talk about the future of her hijab brand, Naelofar.
Since its first launch in 2014, Naelofar is taking this year by storm with an exciting new brand identity. The rebranding introduced a new logo with a new branding colour “Naelofar Orange” which reflects the strength and boldness of the brand.
The former MeleTop emcee revealed that the rebranding idea came from her involvement in the AirAsia Board of Directors and it took one year (since March last year) to make the plan into reality.
“Last year, I travelled back and forth to London because of this rebranding project. But, this year, I want to focus more on my entertainment career,” explained the entrepreneur under 2017 Forbes 30 Under 30 Asia.
The Miss Teen Malaysia 2009/2010 also aimed to achieve RM100 million sales in the near future.
In conjunction with the brand’s new direction, Naelofar is rolling out a new “The Go Far Collection”. The collection featured clean graphics, stripping and shredding excessive, unnecessary decorative elements, keeping only the core functioning fundamental elements needed.
This collection is bold and reflects the new direction in thebrand handwriting and DNA. With this collection, Naelofar will continue to inspire women through bold femininity and female empowerment.
Naelofar loyal customers can expect new and exciting collections in the coming months.
For more updates, visit www.my.naelofar.com.
