Providing hot meals to the needy under the Pop Stands With You campaign

IN the spirit of helping each other and lending a hand to the needy, quick-service food brand Pop Meals enlisted the assistance of Malaysian corporation and individuals and sponsored a total of 1,666 meals to be sent to the less fortunate.

The first company to respond to the call was Silverlake Structured Services Sdn Bhd, by contributing RM10,000 to pay for 833 of the meals priced RM12 each, which was then matched by Pop Meals itself with another 833 meals.

L to R: Hope Branch Volunteer Anton Lim, Tan Soo Cheng and Shaik Ali.


Silverlake Structured Services CEO Tan Soo Cheng said, “The company has been exploring how best it can assist Malaysians hard-hit by the pandemic and we thought a good hot meal would be something we don’t want anyone to be deprived of.”

Being a brand that emphasises on serving its community, Pop Meals general manager Shaik Ali Fikri noted that it was only natural for the company to do its part to help those who are suffering during the pandemic.

“We must try our best to help the unfortunate have at least one square meal a day. As it is, Malaysians are rallying to help each other under the White Flag initiative.

“We thank Silverlake for being the quickest to respond to our outreach efforts. We hope more corporates and individuals will step forward to jointly sponsor with us too,” he said.

The meals were delivered by The Hope Brand, a charitable initiative of Malaysian comedian Harith Iskander and his wife Dr Jezamine Lim.

According to Shaik, The Hope Brand was chosen to select the recipients as its two founders have been actively helping the needy in core areas of the city.

With that, more companies and even individuals are welcome to sponsor meals for those in need, which will then be matched by Pop Meals to double the total of meals being sponsored.

Companies or individuals who are interested to sponsor meals can do so either on an ad hoc basis or they could pledge a fixed number of meals for a specified duration.

Those interested could contact Yeow Zim Sern at +6012-2900318 or [email protected]. – July 22, 2021

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