TAIWAN Expo in Malaysia 2021 Online debuted today, exhibiting products and technologies from 160 Taiwanese companies.
The expo garnered attention from over 200 Malaysian businesses, with more than 1,000 registrations for online business matchings. Some of the most prominent buyers include BIG Pharmacy Healthcare Sdn Bhd (the top three pharmacy chain stores in Malaysia), Intercon Sdn Bhd, the leading FMCG distributor of halal food, and convenience retail chain store myNews Holdings Bhd.
“Malaysia’s role as a strong base electronic machinery and semiconductor manufacturing, coupled with its key location as the manufacturing centre of Southeast Asia makes it an important strategic ally,” Taiwan External Trade Development Council (TAITRA) chairman of James CF Huang said.
With that, he hoped that Taiwan Expo will generate greater economic benefits for both Taiwan and Malaysia.
Huang also served as the tour guide for the expo, interacting with virtual characters in the 3D exhibition hall, designed to give visitors an experience akin to being at the exhibition in person.
In addition to the one-to-one online business matching sessions during the three-day exhibition period (Aug 4 to 6), the exhibition will continue be live for one month, allowing those unable to attend during the exhibition to peruse it after.
Diversified solutions, at your fingertips
This year’s expo focuses on six major pillars: Electronic Mobility, Post-Pandemic Era, Industry 4.0, Taiwan Lifestyle Products, Tourism & Culture and Halal Taiwan.
There are also 10-themed pavilions: Taipei Your Partner, Taiwan Healthcare Pavilion, E-Mobility, Taiwan Product Center, Chiayi City Pavilion, Gourmet Taiwan, Taiwan Excellence, Halal Taiwan, Meet Taiwan and Taiwan in Design.
Some of the highlighted products include Chang Gung Memorial Hospital’s proton therapy, which uses less radiation and reduces side effects.
CHENG HAO Biotechnology’s AQUECARE T1 PLUS Cordless Handheld Solution Sprayer, which weighs only 1.9kg and a spray at the range of 2.5 meters, is a must-have for home epidemic prevention.
This year, the Industrial Development and Investment Promotion Committee, Chiayi, returned due to the positive response they received in the previous year. Their participation this year included 15 local merchants aimed at broadening their horizons in the Malaysian market.
Their exhibited products ranged from local foods to daily necessities, such as Little Couples’ Dry Noodle, Saint Paul’s Alishan Q Cake, Raw Hand’s Antibacterial Betel Nut Soap, Harvest Cosmetic’s Automatic Soap Dispenser, Chiayo Electronics’ Wireless Microphones and others. This demonstrates the characteristics of the industrial establishments in Chiayi City.
Exclusive promotions, Malaysian merchants respond together
Furthermore, this year’s expo also included a special collaboration with 10 local Malaysian companies that sell Taiwanese products to provide. They include well-known online shopping platforms “Hawooo”, “Youbeli”, “Go Leaf”, “Shiny”; skin care brands “Natural Beauty” and “Forest Beauty”; specialist in 3C consumer electronics “BrightStar”; and F&B stores such as “The Alley”, “Devil Chicken” and Taiwan’s One Township One Product (OTOP).
In response to the expo, both online and offline channels have launched promotions from July 28 to Aug 6, giving Malaysians who love Taiwanese brands the opportunity to cash in on amazing deals. The first 200 buyers who have pre-registered and completed 4 e-business matchings will have a chance to win an e-Grab voucher.
Meanwhile, the industry seminars lined up in conjunction with the expo include smart machinery, halal product, healthcare solutions, PCs & electronics, smart living applications & Industry 4.0. Recordings of the webinars will also be made available online for those who miss the premieres.
The Taiwan Expo is organised by its Bureau of Foreign Trade and supported by 15 local associations, including the Federation of Malaysian Manufacturers (FMM).
To further promote international trade, there will be other exhibitions in Thailand, India and Indonesia from now until November. Due to the raging pandemic, the 3D virtual exhibition is the new way for communication between Taiwanese companies and overseas businesses.
The official website for Taiwan Expo in Malaysia 2021: https://mys.taiwanexpoasean.com/en/. For more information about the event, please contact the Taiwan Trade Centre, Kuala Lumpur, at: +60(3)20312388 / +6018-9589168 or email to [email protected]. – Aug 5, 2021
