SushiVid partners Lazada M’sia to groom future live stream influencers

SUSHIVID, Asean’s leading influencer marketing company is launching its Live Stream Incubator Programme to help equip Malaysians and SMEs to cater to the upcoming demand for live streams.

Named The SV Live Room with the tagline as “Go Live, Be Your Own Boss”, the incubator programme whose exclusive partner is leading e-commerce platform Lazada Malaysia is set to take place from May 18 to July 6 via ZOOM and on the Lazada platform.

Yuhwen Foong

All-in, the live stream incubator programme is an eight-week course with an additional one-month free consultation for live stream practical. The course consists of an in-depth syllabus with everything the participants need to know about live streaming.

These include how to decide a name to go with the live stream, scripting, live stream studio setup, presentation skills, how to choose a suitable live stream software and wardrobe preparation, among others.

Additionally, the course will also help influencers master live streaming on different platforms (Facebook, Lazada, Shopee, JOOX, etc).

Compared to normal influencers, live stream influencers will require a different skill set such as the ability to educate, articulate, present confidently and persuasively, while being approachable are a few criteria to be a successful live streamer.

“The Live Stream Incubator Course aims to be the solution by promptly grooming a group of live streamers to fit the demand,” commented SushiVid founder and CEO Yuhwen Foong.

“We can’t succeed and try to build an industry without sufficient players in the market. The industry requires a lot of players if the industry succeeds then everybody wins. We just want to be the catalyst to make this happen.”

Launched in January 2016, SushiVid started as a technology marketplace charging brands for influencers on a per-post basis. It has since branched out to include live streaming businesses, cost-per-sale influencer marketing, influencer reviews, influencer management, etc.

In 2019, SushiVid’s influencers produced over 11,000 branded content for brands across Southeast Asia for over 1,500 brands.

Its influencers currently come from six countries including Malaysia, Singapore, Indonesia, the Philippines, Thailand, China and across a variety of platforms including Instagram, Facebook, YouTube, TikTok, and Taobao. – April 13, 2021

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