KUALA LUMPUR-BASED digital growth marketing group Xamble Group which is listed on the Australian Securities Exchange has entered into a subscription agreement to receive an A$400,000 (RM1.2 mil) investment from a leading tech entrepreneur and public markets expert Georg Chmiel.
Chmiel will invest in Xamble via the subscription of new chess depositary interest (CDI) at 3.5 cents per CDI.
He will also receive two million options at 4.5 cents per CDI – vesting equally over five years – contingent on his directorship at each vesting date. Upon finalising his investment by early November 2023, Chmiel will join the Xamble Board as an independent non-executive director (INED).
Chmiel brings three decades of experience of rapidly growing disruptive online businesses, having successfully grown and exited Australian and Southeast Asian ASX-listed companies thereby creating significant shareholder value. He was had a leading role in more than 40 acquisitions.
Xamble executive chairman Ganesh Kumar Bangah said Chmiel’s investment serves as “a huge vote of confidence in Xamble and the goal to build a pan-Southeast Asian influencer marketing platform”.
“I am very pleased to welcome an executive of his calibre to our team. His skillset of growing disruptive technology companies and experience in leading ASX-listed businesses will be invaluable as we look towards our new phase of growth,” Bangah pointed out in a media statement.
“Georg will help us advance our inorganic growth strategy, our ambition to capture a significant share of the influencer marketing sector in Southeast Asia and help deliver greater value for our shareholders.”
Chmiel is currently the chairman and co-founder of KL based Juwai-IQI Holdings, Southeast Asia’s largest proptech player operating across more than 20 countries and transacting approximately 50,000 properties per year via its technology platform.
He is also non-executive chairman of Spacetalk Ltd and holds non-executive directorships at financial advisor platform Centrepoint Alliance Ltd, regtech group Kinatico Ltd and fintech Butn Ltd.
Prior to this, Chmiel was the executive chairman of iCarAsia, the number one automotive marketplace network in Southeast Asia until its acquisition by online car trading platform CARSOME. He was also managing director & CEO of iProperty Group until its sale to REA Group in the biggest online takeover in Southeast Asia at that time.
Moving forward, Chmiel will assist the Xamble group with investor engagement, M&A (merger and acquisition) and drive the group’s regional expansion across Southeast Asia’s rapidly growing influencer marketing sector.
“I believe Xamble’s technology platform and especially the Xamble Creators and Xamble Social Wallet are true game changers for Southeast Asia’s rapidly growing eCommerce sector,” enthused Chmiel.
“The Xamble platform enables influencers to significantly improve their interaction with brands (sellers of good and services) as well as the consumers (buyers). Thereby, Xamble allows to better monetise content while at the same time allowing brands for the first time to digitally track the sales results via the platform.”
He added: “I look forward to contributing my expertise and working with Ganesh, the Xamble board and leadership team to rapidly grow the business and help build a new way of distribution for Southeast Asia and beyond.” – Oct 30, 2023
