Tmall introduces new features, helping overseas sellers to enter Chinese market

Tmall introduces new features, helping overseas sellers to enter Chinese market

TMALL Global announced a new suite of solutions at the 2021 Tmall Global New Seller Virtual Summit to help global brands capture the growing consumption opportunities in China.

Being Alibaba Group’s cross-border business-to-consumer marketplace, Tmall Global has become the consumers in China’s preferred avenue for purchasing products overseas.

“This is why, Tmall Global is committed in providing a suite of solutions to help new overseas sellers leverage on those opportunities and assist brands to bring quality products into the China market,” said Tmall Global general manager Maggie Liu.

One of the new features of Tmall Global is its official operating service that allows merchants of all sizes, even those without any prior experience with Chinese e-commerce, to launch their brands smoothly on the platform.

Overseas brands and retailers will also receive tailored consultation, operations and content support, as well as other value-added services.

Additionally, Tmall Global will roll out its region-specific programmes to further support merchants planning to establish a presence in China.

According to a research report by Deloitte, China’s consumption of imported goods has seen compounded annual growth of 76%, indicating that the market is set to attract an increasing number of foreign brands online.

Based on Tmall Global’s data, more than 29,000 brands across 5,800 categories came onto the platform at the end of December 2020, with over 80% of them entering China for the first time.

Tmall’s physical store in Malaysia

Back in 2018, Tmall established a physical store in Malaysia in collaboration with Lumahgo Sdn Bhd and furniture retailer Lorenzo.

The space spanned 5,000 sq ft and was located in Viva Home Shopping Mall, Kuala Lumpur.

Lumahgo CEO Fabian Kong said that the collaboration aims to bring a new retail technology experience to local retailers and that Alibaba Group was to provide the company with tools such as big data that targets Malaysian consumers, technology and a platform for local furniture retailers to sell their products. – Jan 20, 2021