MALAYSIAN Vapers Alliance (MVA), a local vape consumer advocacy group, has reiterated its stand against the Generation End Game (GEG) policy as there are too many loopholes and issues with the policy.
This reaction comes following news that the Health Ministry (MOH) is looking to table the GEG bill before the end of the current parliamentary session on Nov 30.
“The view of the Attorney-General’s Chambers (AGC) that GEG would create unequal treatment before the law is just the tip of the iceberg when it comes to concerns pertaining to the GEG,” commented MVA’s president Khairil Azizi Khairuddin.
“There are many more issues with the policy apart from discriminating a group of adults in the future just because they are born after 2007.”
Added Khairil: “It is difficult to imagine segments of adults in the society where some born before 2007 and some after to accept that they will be discriminated in their entire lives by our country’s legal system. How can we possibly say that this is constitutional and fair? Especially taking away the rights of adults to make choices in the future.”

Beyond its unconstitutional nature, Khairil said GEG is also impractical to enforce as it is unclear how enforcement can stop any adult born after 2007 from ever purchasing or using the products.
“Moreover, there’s a huge question on whether it applies to just Malaysians consumers born after 2007 or also to millions of tourists and foreign workers in Malaysia?” he opined.
“The Tourism, Arts and Culture Minister has every right to raise his concerns on the policy because it is unclear whether the policy is applicable to tourists and how it will be enforced on millions of adult tourists that enter Malaysia in future.”
On a broader picture, Khairil observed that the GEG policy is vague from implementation point of view and even fails to address the concerns from various angles.
“It risks making an offence and criminalising many adult consumers whether they are Malaysians or otherwise with the policy,” he remarked.
“What we need are regulations that will ensure vape products in the market adhere to specific guidelines or standards to protect consumers as well as prevent underage individuals from using the products.”
Given the many concerns surrounding GEG, MVA urged the government to regulate the vape industry without the GEG provision.
“MVA understands the importance of regulating vape products to ensure the well-being of consumers are protected,” asserted Khairil.
“We believe that a comprehensive regulatory framework rather than an outright prohibition is the key to move forward and we encourage the government to push forward with the Control of Smoking Products for Public Health Bill 2023 without the GEG provision to protect public health without infringing on the rights of citizens.” – Nov 23, 2023