Village Grocer opens its 29th outlet at The Beat @ Kiara Bay, Kepong

PREMIUM supermarket Village Grocer has opened its 29th outlet at The Beat in Kiara Bay just a fortnight before 2023 comes to close.

Boasting an easy access to MRR2 (Middle Ring Road II) and the DUKE expressway, Kiara Bay is a picturesque integrated urban township where residents can enjoy and manage their lifestyle conveniently.

The new Village Grocer covers a total space of 44,053 sq ft with a supermarket build-up of 23,885 sq ft and 20,168 sq ft of concessionaires’ mix. With an extensive range of quality groceries sourced locally and globally, this outlet is an ideal place to shop and dine.

“We are honoured to be accorded this recognition by project developer UEM Sunrise Bhd as the preferred grocery store for residents of Kiara Bay,” commented The Food Purveyor’s (TFP) group executive director Ivan Tan.

“We believe this has further enhanced the convenience and improved the lifestyle of the community. We are confident we can provide the distinct offerings to the discerning customers.”

TFP currently operates five supermarket brands, namely Village Grocer, Ben’s Independent Grocer (B.I.G.), BSC Fine Foods, Leisure Grocer, Pasaraya OTK and an e-commerce platform called Bites Shop.

True to Village Grocer’s “Passion to Delight” motto, the store is masterfully planned to suit those seeking quality options that fit to their lifestyle.

Village Grocer carries a wide selection of groceries and food products ranging from high-quality fresh produce and proteins, exclusively imported brands, organic products as well as rare-to-find delicacies with global flavours that are flown in mainly to ensure their freshness is well maintained.

The store’s protein section offers an extensive range of premium quality Australian beef and New Zealand lamb cuts, including the ever-famous in-house freshly made wagyu burger patties and marinated ready-to-cook meat. The seafood section offers varieties of fresh local fish and air-flown salmon.

UEM Sunrise CEO Sufian Abdullah described The Beat as the property developer’s “vibrant and thriving retail space” that is strategically situated in its flagship township of Kiara Bay in Kepong,

“As a developer who focuses on ensuring our communities and townships are sustainable and liveable, we believe that Village Grocer’s presence in The Beat will greatly enhance our visitors’ retail experience as well as turn our retail space into one of the community’s favourite destinations in the neighbourhood,” he envisages.

Over at Village Grocer’s healthy living section, there are over 2,400 products that cater to the exclusive dietary needs that include organic, superfoods, gluten-free, sugar-free, dairy-free and vegetarian options, including frozen vegan and vegetarian products.

Woolworths which is an Australian renowned home brand has also partnered with Village Grocer to provide quality and affordable own-brand products to add variety to the store’s premium range.

Village Grocer Kiara Bay is currently offering special opening deals such as a RM10 discount with a minimum RM100 purchase in a single receipt, a ‘Buy 1, Free 1’ promotion and freebies on selected days from Dec 12 to Jan 7. – Dec 13, 2023

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