SINCE it’s relaunch in 2019, Luno reported that the percentage of female have grown from 12% to a steady average of 20%, with an average transaction volume increasing from 6% to 15% per month, indicating a positive trend of cryptocurrency investment among female Malaysians.
Being the first Securities Commission-approved digital asset exchange in the country, a majority (96%) of female users on Luno buy cryptocurrencies for investment purposes.
The majority of transactional activities came from female users between the age of 30 to 39 years old (more than 60%) followed by 50-59 years old (13%) and 40-49 years old (12.4%), with a majority of them coming from diverse career backgrounds including education, accounting, and healthcare.
“It is encouraging to see so many Malaysian women exploring the world of cryptocurrency. Most of them are looking at cryptocurrency’s capability to help them achieve financial independence,” said Luno Malaysia marketing & Partnerships Lead Scarlett Chai.
Chai also mentioned that the company itself has 38% of women on the team, showing that women are open to joining fast growing industries and plays and important role in developing them.
“Moving forward, we are planning to host more women-focused talks on cryptocurrency and personal finance by working with personal finance groups and independent content creators. We aim to encourage more women to take part in this exciting technology as we believe it has the potential to make meaningful and long-term positive impacts on all members of society, no matter who they are or where they are from,” she concluded.