OVER a couple of years, Xiaomi ROIDMI has made its name in the global robot vacuum market among the best like iRobot and Ecovacs. Now, you can see ROIDMI products in more than 100 countries and regions in Europe, America, Asia, and Australia. Multiple awards from iF, Red Dot, Good Design, 200+ patents, and reports by Mirror, FOX, Forbes… Xiaomi ROIDMI has become grown and competitive enterprise in the global market.
The journey of Xiaomi ROIDMI
In 2015, ROIDMI was founded by top funds including Xiaomi and became a part of the Xiaomi Eco Chain.
Apart from tens of thousands of retail stores it has in 65 countries, ROIDMI now has its presence in major chain stores across the world: Europe’s largest home appliance retail chain Media Markt, largest French home appliance retail chain Fnac Home, and XiaomiYoupin retail chain of Xiaomi. Meanwhile, Xiaomi ROIDMI has been frequently invited to housewares shows and electronics fairs including CES in the US, IFA in Berlin, IHA in Chicago, and HOMI in Milan, etc. Up to date, it’s the only vacuum cleaner brand that has shown up in the 10 major electronics fairs in the world.
The philosophy of Xiaomi ROIDMI
Behind the strength of Xiaomi ROIDMI lies the precise positioning of the brand and generous investment into infrastructure, R&D, and test equipment.
ROIDMI’s brand positioning strategy is to go ‘higher-end and smarter’. To ensure high quality of the products, ROIDMI formed a strategic cooperation agreement with a motor producer with 20 years of R&D experience to continuously improve the motor performance. And all the electronic parts and battery cells are sourced from the best providers like Dialog, TI, ST, Samsung, LG, etc.
Does high quality always come at a price? Xiaomi ROIDMI has made its mission to provide high-value products at affordable prices. It does so by advancing technologies, following strict sourcing standards, improving the production process, and eventually improving quality while lowering the expense.
About infrastructure, Xiaomi ROIDMI has built a 5,000m2 R&D and sales center, an 8,000m2 vacuum cleaner factory, and a 10,000m2 robot vacuum factory. It invested millions of dollars in the equipment of the Xiaomi ROIDMI independent lab to safeguard the production and R&D for ROIDMI products.
Proud works of Xiaomi ROIDMI
Xiaomi ROIDMI Eve Plus robot vacuum has been popular across the world for strong cleaning, auto dust disposal, and waste sterilization. But ROIDMI has more to be proud of. Xiaomi ROIDMI NEX cordless vacuum cleaner recommended by the Evening Standard, a car air purifier that has sold millions worldwide, NEX 2 Pro cordless vacuum cleaner with LED smart color screen, compact M8 cordless mite vacuum that weighs merely 1.3kg, long-runtime NANO mini vacuum… the ongoing list has proven the ROIDMI idea to perfect every product.
Xiaomi ROIDMI has made sound plans, and now it’s taking its fair share of the market as it should be. In the years to come, ROIDMI will go deeper in the cleaning appliance industry, keep advancing its technologies, and bring more high-value products to the world. – Aug 14, 2021
