YB Ventures’ core tiles unit celebrates 37 years of excellence with new product launches

MAIN Market-listed tiles manufacturer YB Ventures Bhd is celebrating the 37th anniversary of its esteemed subsidiary, Yi-Lai Industry Bhd by rolling out new and innovative tile products under the Alpha Tiles and Talos Living Tiles brands by its marketing arm Yi-Lai Marketing Sdn Bhd.

Over the past 37 years, the group has evolved from a local tile manufacturer to a market pioneer known for its diverse range of small-sized ceramic and homogenous tiles.

Today (June 14), the Alpha Tiles brand introduces large-format tiles with various designs and surfaces to meet the needs of modern-day consumers.

Known as the Infinity Collection, the new product line combines the strengths of Alpha Tiles and Talos Living Tiles to create infinite design possibilities for customers. This collection includes tiles with 3D technology which are available in sizes of 60×60 cm, 60×120 cm and 120×120 cm.

“We aim to transform tiles from mere functional items to integral elements of stylish and modern living spaces,” enthused YB Ventures’ chairman Datuk Seri Tajudin Md Isa. “We are proud to incorporate this cutting-edge technology, which allows us to offer superior quality and variety to our customers.”

The new tiles are crafted using a revolutionary material called Shape Ink which enhances the tile surface with ink and glaze. This innovation saves time and eliminates the need to change molds, hence streamlining the production process.

More broadly, the new tile series addresses common challenges faced by consumers such as matching tiles in different areas with varying sizes and surfaces.

The Infinity Collection offers a variety of surfaces and sizes, thus enabling easy coordination and reducing decision fatigue. Moreover, this flexibility makes the collection ideal for both residential and commercial use.

According to YB Ventures’ executive director Datuk Au Yee Boon, the new products are designed to target tech-savvy, daring, and art-oriented buyers who appreciate unique and innovative items.

“Our comprehensive range which is complete with multiple sizes and stock availability sets us apart from competitors,” Au pointed out.

“Special promotions will be offered exclusively to dealers during the launch period. The new tiles’ innovative production process ensures high quality and durability while contributing to longer-lasting installations and reduced replacement needs.”

The launch of the Infinity Collection marks a significant milestone for Alpha Tile as this positions the brand to the upper-middle market. Likewise, Talos Living Tiles continues to expand its high-end offerings by catering to discerning customers who seeking premium products.

Meanwhile, Yi-Lai Industry has already secured interest from a significant number of projects, including the Sheraton Hotel in Johor Bahru.

“This is just the beginning of our journey with these new products. We are nevertheless excited about the potential collaborations and market expansion,” added Au.

At 4.28pm, YB Ventures was down one sen or 4.44% to 21.5 sen with 3.06 million shares traded, thus valuing the company at RM63 mil. – June 14, 2024

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