THE Sarawak Tourism Board (STB) will make its way to the Mid Valley Megamall, Kuala Lumpur and the Mall Mid Valley Southkey, Johor Bahru concurrently from May 27 to 29 to promote the 25th anniversary of the highly anticipated world music festival – the Rainforest World Music Festival (RWMF) – and one of the longest-running jazz festivals in the region, the Borneo Jazz.
The sales tour that commence at Imago KK Times Square, Kota Kinabalu, Sabah on May 21-22 will subsequently be at West Malaysia from May 27 onwards. The tour will conclude at Gurney Plaza, Penang after three days of sales from June 3 to 5.
Domestic travel agencies and tour operators from Sarawak will be on ground in the promotion of both the festival. There will be fun-filled quizzes and activities lined up as well as attractive merchandise to giveaway including free tickets to RWMF and BJF. Additionally, visitors will be entertained with Sarawak’s traditional sape’ performances.
“Last year’s virtual experience gave us invaluable feedback on how we could work towards combining the best of both worlds – physical and the digital – to bring the best of the hybrid format. Thus, this year we strive to bring the best out of both festivals,” commented STB deputy CEO (marketing communication, research and private corporate relations) Suriya Charles Buas.
“We are thrilled to present both the festivals that will bring the world back together with music. We are bridging the past with the future and sustaining and reinventing our musical heritage and its traditions for many years to come.”
Through both international events, STB is leveraging the music tourism ecosystem in Sarawak to elevate the state as a cultural and music centre in line with STB’s goals to promote sustainable and responsible tourism.
“Organising the festivals in Sarawak will also bring travellers from all over the world to the Land of the Hornbills, keeping Sarawak at the top of stakeholder’s minds while promoting the rich land of Sarawak against the fascinating backdrop of history and mystery, culture, adventure, nature, festivals and food,” Buas explained.
“While re-building the tourism industry, it will also stimulate domestic and international travelling for a better tourism future.”
Themed ‘Legendary Rainforest Celebration‘, the Rainforest World Music Festival will be held from June 17 to 19, taking on a hybrid format this year with the physical concert at the Sarawak Cultural Village while viewers can also livestream it from their homes via an online viewing platform.
Visit rwmf.net for more information and to purchase tickets.
RWMF will feature a host of international performers from Canada, India, the US, Finland, Thailand, Indonesia, Vietnam, Singapore, Japan, Australia, Madagascar, Ukraine, China,
Bhutan and South Korea, among others while showcasing a string of Malaysia’s own talents such as Alena Murang, At Adau (from Sarawak) and Bamboo Woods (from Sabah).
Meanwhile, the 17th edition of Borneo Jazz themed Jazz in the Jungle will be held from June 24 to 26 at Coco Cabana, Miri in a hybrid format for the first time to reach out to the greater jazz-loving community worldwide.
Performers from a host of countries namely Singapore, Japan, France, Switzerland, the US, and Hungary as well as Malaysia will be showcasing their talent in jazz music. For more information on the festival or to purchase the ticket, visit jazzborneo.com. – May 25, 2022
