THROUGH a recent collaboration between Amazon Global Selling and Malaysia External Trade Development Corporation (MATRADE), the latter’s eTRADE Programme 2.0 (e-Trade 2.0) will now focus on assisting new companies in embarking cross-border e-commerce via Amazon’s platform.
The programme will also educate small and medium enterprises (SMEs) too effectively utilise the tools and resources of the platform to begin their journey of selling local products globally through Amazon.
“Our collaboration with Amazon Global Selling will encourage SMEs to leverage Amazon’s global presence and showcase their products and services to customers across the world,” said MATRADE CEO Mohd Mustafa Abdul Aziz.
As part of the collaboration, Amazon and MATRADE recently hosted their inaugural webinar on how Malaysian sellers can seize the vast opportunities in e-commerce by selling to consumers in the United States of America (USA) and Singapore.
With over 600 participants, Amazon and MATRADE plans to roll out two more sessions in June and August this year. Sellers can register for the session on June 25th at http://bit.ly/amazonetrade.
Proven track record
So far, the previous eTRADE Programme has benefitted 3,358 SMEs and has successfully generated RM320 mil worth of exports.
Exports were made to more than 40 countries, consisting of both traditional and emerging regions like the USA, Japan, China, ASEAN, Bhutan, Papua New Guinea, and Mauritius, with some of the major products being exported include food and beverages, toiletries and cosmetics, furniture and apparels, garments, and accessories.
Meanwhile, Amazon has over 1.9 million SMEs using its platform to sell products online, making up to almost 60% of the site’s retail sales.
To better support local SMEs, Amazon has also launched its inaugural Seller Ambassador Programme in Malaysia, allowing new sellers to register for regular meet-up sessions with experienced Amazon sellers from Malaysia and across the region.
They can also learn from the sellers’ personal experience, gain insights on various aspects of cross-border e-commerce operations, and learn the best practices of those who have found success in selling their products to overseas customers. – June 10, 2021
