UOB MALAYSIA has announced that it is tying up with Prudential Assurance Malaysia Berhad (PAMB) to provide customers with a suite of insurance solutions digitally through a new virtual face-to-face (VF2F) feature on Pulse, the insurer’s all-in-one health and wellness app.
“UOB Malaysia is the first bank in Southeast Asia to use the VF2F feature, enabling its customers to manage their insurance needs digitally and conveniently,” the bank said in a statement.
UOB Malaysia’s 360-strong sales representatives can use the VF2F feature on the Pulse app to connect with their customers via chat or video call and help them with insurance advisory services including recommending life insurance products relevant to their needs.
The VF2F feature also enables the bank’s customers to submit the necessary documentation and forms electronically, eliminating the need to fill in a physical questionnaire.
As the entire process, from receiving financial guidance to applying for and confirming their insurance coverage is conducted on the app, customers can fulfil their protection and wealth planning needs in a simpler, smarter and swifter manner without visiting a branch.
According to UOB Malaysia managing director and country head of Personal Financial Services Ronnie Lim, the collaboration with PAMB demonstrates the bank’s commitment to providing progressive and convenient solutions to customers based on their lifestyle needs and preferences.
“Many customers are unable to seek assistance or support at our branches due to the ongoing movement restrictions and physical distancing requirements,” said Lim.
“With more consumers using smartphones to manage their financial needs, we hope that one in every two customers will benefit from this new feature.”
Meanwhile, PAMB senior director of Partnerships Distribution Lee Ee Hui noted that Prudential’s purpose has always been to help people get the most out of life through protecting their health and growing their wealth.
“The pandemic has elevated the awareness of insurance protection and the critical need to be financially protected,” he remarked.
“With this partnership, we are able to offer UOB Malaysia’s customers a secure end-to-end service anytime, anywhere through our AI-powered health app, Pulse.” – Sept 22, 2021
